Why Pricing What You’re Worth Is Flawed, + What To Do Instead

  Ever since I have been learning about online marketing and in particular, how to price your digital products, the default response I hear people give others is to charge what you are worth. I’ll admit right now, I bought into that idealism for a while, but the honest truth with that advice is it left me feeling more confused about my pricing than I was before I asked. Firstly, because of the self-worth implications. // How do we charge what we are worth when we are priceless? All of us, priced equally at priceless. Because we are, there’s no…

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I bet your millionaire lifestyle doesn’t actually cost you a million dollars

  This idea is simple but it requires a little research. There seems to be a trend in the entrepreneurial world that reaching 7 figures is the epitome of getting what it is you want. Actually I take that back, it seems to be an entire middle class belief whether you run your own business or you have a job, that you’ve made it when you have a million dollars. A million dollars. 1 , 0 0 0 , 0 0 0 Phwoar. That’s a lot of zeroes. Think of all the stuff you could buy with a million dollars….

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